Articles
 | The RedBalloon Corporate articles section offers a vital resource of topical and valuable information for professionals at all levels. With insightful articles that range from employee remuneration to the ecology of the modern workspace, there are always new topics of interest on offer. |
12 Dec 08The RedBalloon Group Wins National Telstra Business Women's Award for Innovation
After winning the NSW Telstra Business Women's Award for Innovation, Naomi and the RedBalloon Group went on to become the National winner in December, 2008. Read more >>
05 Dec 08Getting blown away by a gift on your red-letter day
Morris Kaplan interviews RedBalloon CEO Naomi Simson and finds out the full story, warts and all, of the online gift retailer and reward-and-recognition provider. Article appeared in The Australian, 30 November, 2008. Read more >>
20 Nov 08Everyone needs a PDA this Christmas
It’s time for everyone to get a PDA; and I’m not talking iPhones, Blackberrys or any one of the other expensive electronic gifts that are on offer this Christmas. I’m talking Public Displays of Affection. Read more >>
20 Nov 08Engagement - the Holy Grail of Success
RedBalloon was awarded an Engagement score of 97% in this year's Hewitt Best Employer Study. We practice what we preach and are committed to capturing the hearts and minds of our people. Naomi Simson shares her top tips on how to maximise employee engagement. Read more >>
20 Nov 08Don't Let the Credit Crunch Christmas
Christmas is around the corner and for many businesses it's generally the time for making a fuss of our people and showing our appreciation for the past 12 months. In uncertain times it’s tempting to remove gifting from the budget, but don't totally write off the 'time for giving' - it means more to people than you might think. Read more >>
20 Nov 08RedBalloon at the Telstra Women's Business Awards
On November 12, 2008, RedBalloon staff gathered excitedly at the Telstra Women's Business Awards. Their CEO, Naomi Simson, had been nominated for both the Nokia Business Innovation Award and the Yellow Business Owner Award. Read more >>
22 Oct 08Employee Engagement: Five Steps to Success
Research by the Gallup Organisation shows unproductive staff cost Australian businesses $32 billion each year, so it's no wonder we want to keep our staff engaged and focused. Kate Rolfe, Communications Champion at RedBalloon, highlights five key ways in which RedBalloon staff are kept motivated and productive. Read more >>
17 Sep 08Loyal Employees Should be Valued - Daily Telegraph
It is important to invest in employees who are loyal to your business and share your vision, because employees who are positively engaged within a workplace will ultimately save money and help move your company forward. Naomi Simson expands on these core values in her interview with the the Sunday Telegraph. Read more >>
25 Aug 08Breathing Life into Rewards
Keep it simple, stupid. The KISS principle can be applied in almost every business practice. A recent program we ran for Oxygen, a leading SAP consulting specialist, is a great case study of how a simple reward program can delivery results quickly for customers and staff. Read more >>
25 Aug 08Cutting Costs...at what cost?
As we enter uncertain economic times, cost cutting is becoming the number-one boardroom discussion. Of course, efficient businesses continually look at ways to reduce overheads and increase productivity, however there are many unseen costs in cutting costs. Read more >>
